If your company is going to employ the use of web videos and you want to make sure that you are getting the most out of your investment then there are a few things you should learn about how to use these videos to their full potential. There are a number of web video strategies that can be employed, each with their own benefits, and all of which can help you to attract new customers and ultimately raise revenues. Although the standard location for the placement of videos is on the homepage, there are a number of other equally productive placement options which offer the probability of drastically increasing your number of hits.
One strategic use for videos can be as a means of filling in blank 404 pages. When a visitor reaches a page of your site which no longer exists, as opposed to meeting an empty page, losing interest, and leaving the site, they would be presented with a video. This video can be used to alert the visitor to existing or upcoming products or services, future sales, or any other significant marketing messages. This method only furthers the goal of keeping the visitor's attention as long as possible as well as presenting them with further information and increasing your opportunity for sales.
Videos can also be used as a form of sales letter to help attract customers and stimulate business. These videos can either be placed on the product page of your site, or shared through such sites as YouTube. Much like a customary sales letter, these videos will function to educate viewers about specific products and services. However, unlike a traditional sales letter, a video can convey the information in a more dynamic and stimulating way, increasing the likelihood that it will hold the viewer's attention and that the message will be fully conveyed.
Yet another useful video marketing tool to be taken advantage of is the ScreenCam video. These education oriented videos can be used as a means of demonstrating a product or service to potential customers. These web videos can be embedded in your website, placed on social media pages, or inserted into SEO articles in order to increase your number of hits.
Perhaps one of the most highly effective methods of video marketing is the use of one-time offer videos. These videos are presented to the customer as a one chance only opportunity at a product, service, or sale, making clear that once the opportunity passes there is no going back. By stressing to the viewer the need for immediate decision making a sense of urgency is instilled in them, driving them to make a purchase.
A less well known, yet exceedingly successful marketing strategy is the use of video thank you notes. When someone has registered to receive emails from your company, or when a customer makes a purchase through your website, a video thank you note will be presented to them thanking them for their interest or business and offering them special deals in the future, and driving further sales.
In this digital age of business video marketing has become one of the most productive means of driving sales for your business. While each of these marketing strategies comes with its own benefits, it is important for you to take into consideration which of these tactics, or combination thereof, is the most relevant for your business as the ultimate goal of any video marketing campaign is for you and your business to make a substantial return on your investment.
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