Traditionally writing articles has always been a great way of getting traffic back to a website. There are many article directories out there to choose from. When your article is syndicated you can expect your message to spread even further. Now with the introduction of article video marketing things just got even better.
An article can be written on just about any topic imaginable. There is no formal structure, but it is a good idea to add an introduction, a series of paragraphs making up the body and a conclusion. Written articles bring a lot of pleasure for many people as they can be informative, educational, humorous and also thought provoking.
Articles as a video marketing tool
What is a video article and why is it good for marketing? Well, it is essentially an article in visual as opposed to written text format. You can still use the article as it is in the video and simply narrate it.
Some people may have poor eyesight and have difficulty concentrating on a written article. This is where a video article serves its purpose. The audio from the video can be enough to capture the attention of the viewer.
Having an engaging video can bring you article video marketing traffic. This is good for not only getting subscribers, but also for selling any product or service you may have.
How to create an article video
To create an article video you need a tool to convert the article into video. You could use something such as Microsoft PowerPoint to do this. It can be time consuming so you may wish to consider outsourcing it to someone who specialises in this kind of work.
The article is brought into the package as text and then formatted until it looks presentable. You will want to use only parts of the written article and keep the sentences small. Nobody wants to read endless text in a video as it kind of defeats the whole purpose. Keep it simple and make sure your video runs for no more than say two minutes. People have short attention spans at times and the last thing you want is for them to start nodding off.
Once your article is converted into video it is time to load it up onto the video sharing sites. The most popular one is YouTube and this site will get you a lot of viewers and traffic back to your website. Make sure you add your link in the video description as well as to the video itself. Choose a keyword rich title for your video also.
Conclusion
If you are making use of article video marketing then you are keeping ahead of your competitors. Not many are marketing in this way. Write a good article that is informative and have it converted into video. By spreading your message in diverse ways you are increasing the likelihood of getting sales and customers.
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