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Saturday, December 8, 2012

Video Marketing Tips to Increase Your Return on Investment

If your company is going to employ the use of web videos and you want to make sure that you are getting the most out of your investment then there are a few things you should learn about how to use these videos to their full potential. There are a number of web video strategies that can be employed, each with their own benefits, and all of which can help you to attract new customers and ultimately raise revenues. Although the standard location for the placement of videos is on the homepage, there are a number of other equally productive placement options which offer the probability of drastically increasing your number of hits.

One strategic use for videos can be as a means of filling in blank 404 pages. When a visitor reaches a page of your site which no longer exists, as opposed to meeting an empty page, losing interest, and leaving the site, they would be presented with a video. This video can be used to alert the visitor to existing or upcoming products or services, future sales, or any other significant marketing messages. This method only furthers the goal of keeping the visitor's attention as long as possible as well as presenting them with further information and increasing your opportunity for sales.

Videos can also be used as a form of sales letter to help attract customers and stimulate business. These videos can either be placed on the product page of your site, or shared through such sites as YouTube. Much like a customary sales letter, these videos will function to educate viewers about specific products and services. However, unlike a traditional sales letter, a video can convey the information in a more dynamic and stimulating way, increasing the likelihood that it will hold the viewer's attention and that the message will be fully conveyed.

Yet another useful video marketing tool to be taken advantage of is the ScreenCam video. These education oriented videos can be used as a means of demonstrating a product or service to potential customers. These web videos can be embedded in your website, placed on social media pages, or inserted into SEO articles in order to increase your number of hits.

Perhaps one of the most highly effective methods of video marketing is the use of one-time offer videos. These videos are presented to the customer as a one chance only opportunity at a product, service, or sale, making clear that once the opportunity passes there is no going back. By stressing to the viewer the need for immediate decision making a sense of urgency is instilled in them, driving them to make a purchase.

A less well known, yet exceedingly successful marketing strategy is the use of video thank you notes. When someone has registered to receive emails from your company, or when a customer makes a purchase through your website, a video thank you note will be presented to them thanking them for their interest or business and offering them special deals in the future, and driving further sales.

In this digital age of business video marketing has become one of the most productive means of driving sales for your business. While each of these marketing strategies comes with its own benefits, it is important for you to take into consideration which of these tactics, or combination thereof, is the most relevant for your business as the ultimate goal of any video marketing campaign is for you and your business to make a substantial return on your investment.

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Article Video Marketing Benefits

Traditionally writing articles has always been a great way of getting traffic back to a website. There are many article directories out there to choose from. When your article is syndicated you can expect your message to spread even further. Now with the introduction of article video marketing things just got even better.

An article can be written on just about any topic imaginable. There is no formal structure, but it is a good idea to add an introduction, a series of paragraphs making up the body and a conclusion. Written articles bring a lot of pleasure for many people as they can be informative, educational, humorous and also thought provoking.

Articles as a video marketing tool

What is a video article and why is it good for marketing? Well, it is essentially an article in visual as opposed to written text format. You can still use the article as it is in the video and simply narrate it.

Some people may have poor eyesight and have difficulty concentrating on a written article. This is where a video article serves its purpose. The audio from the video can be enough to capture the attention of the viewer.

Having an engaging video can bring you article video marketing traffic. This is good for not only getting subscribers, but also for selling any product or service you may have.

How to create an article video

To create an article video you need a tool to convert the article into video. You could use something such as Microsoft PowerPoint to do this. It can be time consuming so you may wish to consider outsourcing it to someone who specialises in this kind of work.

The article is brought into the package as text and then formatted until it looks presentable. You will want to use only parts of the written article and keep the sentences small. Nobody wants to read endless text in a video as it kind of defeats the whole purpose. Keep it simple and make sure your video runs for no more than say two minutes. People have short attention spans at times and the last thing you want is for them to start nodding off.

Once your article is converted into video it is time to load it up onto the video sharing sites. The most popular one is YouTube and this site will get you a lot of viewers and traffic back to your website. Make sure you add your link in the video description as well as to the video itself. Choose a keyword rich title for your video also.

Conclusion

If you are making use of article video marketing then you are keeping ahead of your competitors. Not many are marketing in this way. Write a good article that is informative and have it converted into video. By spreading your message in diverse ways you are increasing the likelihood of getting sales and customers.

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High Quality Graphics And Your Video Marketing Business

Regardless of whether your video marketing business provides products and services online or offline, high excellent graphics can play an important role. You've heard it time and time again, "a picture's worth a thousand words," and that's true when you opt for high excellent graphics.

Let's first look at offline businesses. Just how regularly do you see products which do not offer some time of graphic packaging designed to help sell the merchandise, and it works? Consumer testing has shown that when you have two identical items - one with simple packaging and one with snappy high quality graphics - the latter will sell.

Can you imagine visiting the shop to purchase a bottle of orange juice and all that was on the packaging were the words "orange juice." Would you buy this orange juice or would you pick the one right beside that looked professionally packaged with colorful graphic components which were attractive and appealing to the appetite? The automobile industry, communication industry, and food industry all know how significant good quality graphics attached to their products really are. If the auto industry can sell autos with plain sheets of paper with only the vehicle information, do you actually think they'd go to the price of printing those enticing color pamphlets? They provide them mainly because they work.

The examples are never-ending but you get the thought. The effectiveness of high quality graphics is even more evident online. Any person can sell online as long as they have a computer and a connection to the internet. Because of this, there has been a surge of online businesses and a very competitive market has evolved. Making sales online is not as simple as one might think. There is the high level of competition, the discomfort that still exists by customers, and perception, which all influence whether a visitor chooses to complete a purchase. When your site is considered a safe and secure place to shop, visitors will buy. The usage of graphics can help to achieve that feeling, and quality graphics will also attract visitors creating a good buying experience.

Graphic design is certainly critical to the great results of your online and offline business. As a result, you should hand it over to the pros to make the ideal images for your business, and also the placement of those images. Whatever you do, never assume that some clip art or just any picture will get the job done. Thousands upon thousands of businesses before you have been unsuccessful because of this one little mistake. Never let your business become one of the statistics.

Why Apply Video Marketing on the Internet

The meaning of the internet video marketing idea is: A promotion plan utilized by companies to advertise goods and services, by applying a quick, edifying clip, to encourage attentiveness to potential buyers about anything the company can provide. Internet video marketing is a really successful way to influence your potential buyers and advertising your goods and services.

The application of an Internet video can pass along numerous benefits. It is an excellent promotion device and can leave strong impressions on your audience. It includes the benefits of the archetypal television advertisement plus interactivity, the Internet's most significant element.

An online video ad can affect a visitor's ability of being considerably more open to what you can provide them. Internet marketing is much cheaper than a basic television advertisement because is not as costly to create and it is much simpler to reach visitors and potential buyers.

Advantages of Internet Video Promotion

It is pretty common today that individuals love to sit in front of a screen (whether it be a television or a computer) opposed to skimming text. Info can be provided more quickly through pictures than through textual content.

A benefit that these internet marketing videos possess above former, more customary methods is that these clips can hit the main point much more quickly and thusly eat up a lesser amount of the potential buyer's treasured time. This is good news for a web skimmer, who may breeze over textual content sites, attempting to understand the information without as much as a backwards glance. You now can produce that exact message in a more appealing, successful method and in a far shorter amount of time.

Online marketing videos can be utilized when a smaller company wants to advertise a single or several items or services. They influence prospective leads visually and since most individuals now use the Internet to look for answers, provided swiftly, online marketing videos are the next likely path to satisfying an Internet users necessity for answers.

In Deduction

Internet marketing videos can give you the chance to express your company's information to individuals more efficiently and properly than in the past years. Apply these videos to show individuals the difference between you and your competition and to set yourself and your company above all others. As soon as you decide to use videos as a portion of your total marketing strategy, you will be able to see just how much more involving and convincing it is compared to other forms of marketing. It snags the viewers attention more quickly and relays your data to possible customers more quickly than basic textual content.

Lastly, make sure your web video is not too lengthy. In general, it should not extend longer than a minute. Internet browsers become uninterested easily and an extensive video clip can have them clicking off your site and onto your competitor's site. In these fast-paced times, individuals juggle demanding lives and do not like to spend a lot of time trying to hunt something down. Remember not to just use your video to sell but to explain, edify, and clarify!

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Salon Business Marketing Tools: Video Mistakes to Avoid

Marketing your salon via Internet video like YouTube can be very lucrative for your business. Unfortunately many hair stylists, makeup artists and salon owners forget some key points when creating their salon videos to market to the public.

I am going to give you (5) business marketing tips you need to know before you pick up the camera and upload for the world to see. Following these tips will set you apart from your competition and lay the foundation for generating more traffic to your salon which equals More Money, More Clients, More Money, More Clients. Let's jump in!

Pre-Video Marketing Tips:

Define yourself. You can define yourself by focusing on your skills. You are an artist and if you do not define what you do and how you do it someone else will. When you are creating your salon video for marketing this needs to be clear. It is your image and it is what people will remember about you.

Professionalism Counts: The way you create and format you salon marketing video is what the world will remember about you, your salon business and your skills. If your video looks messy, dark, has lots of background noise, etc. it speaks about how you conduct business. Even though it's a video, remember it's the first impression your future clients will have about you and your salon.

It's a Numbers Game: Don't give up too soon. The more people who know about you and what you do the more traffic you will have. Set your mind to think positive and to be patient when you are creating your videos. Traffic may be slow initially but over time especially if you use the techniques I've outlined in Salon Video Marketing for YouTube, you will see the traffic to your salon videos and salon website increase dramatically. This means you will have more exposure and the more exposure you have the more calls you will get.

Be the Expert: A lot of times salon owners, hair stylist, beauty professionals in general think the more they show people about what all they can do the more clients you will have. Studies, show that when you focus on a specialty or what we call a niche market you it separates you from the crowd and allows you to stand out and be heard. This is what YOU want. You want to be the expert in your field. The expert in color, the expert in extensions, weave, natural hair, etc.

Search Engine Optimization: So, of course you are the greatest asset in this video BUT the only way people know that you are all of that and a bag of chips is if they can find you. Which is Being able to optimize your videos for the Internet. Optimizing meaning people being able to find you....you must know how to use keywords, titles, features of YouTube and so much more. Researching before you create your salon marketing video is going to be your best friend. Discover the mistakes that keep salon owners poor. The Secret To Making Money With Video Marketing Why Your Business Needs to Invest in Corporate Video Production Good Video In 5 Minutes More Website Traffic: Use Web Video Promotions Digital Video Distribution, Everything Is Shared

YouTube Marketing Tips You May Have Never Thought Of Before

YouTube is the number 3 ranked site on the internet. Now when I say they are number 3, I mean that they get the third most traffic of all of the sites on the internet. The number 2 site is Facebook, and the number 1 spot is Google. The number 4 spot is Yahoo. You can utilize all of these websites to get you more traffic, and to help you make more money online.

Now let's get back to YouTube for a moment. This is a website where millions of people everyday visit to view their favorite videos. Some people go there to watch highlights of sport games. Some people go there to watch their favorite music video. Some people go there to learn how to do something. And some people go there everyday, that would be a great candidate for you and your business.

To make YouTube work, you need to have something catchy. When YouTube displays your video in the video's list on the right side of the page, they don't start off with an image from the very beginning of the video. YouTube shuffles your video and whatever image it lands on, that will be the image that is displayed in the list.

So you will want to have a video of yourself being shown all across the video. But if you're a bit camera shy and don't want people to see you on YouTube, you can always create a video without being shown. You can create something which is called a "Screencast".

A screencast is simply a video where you record your movements and directions on your computer. You will need a software to do this for you. 2 great tools to do this with is something called Camstudio and Camtasia. Camstudio is free and is a tool that I use also when making videos on my computer.

Once you have your video created, it's time to start marketing it. You will need lots of views to attract people over to your videos. Sometimes some videos don't get viewed as much as other videos, but that's okay. You can always create more videos to make up for the lack of views that your current videos are giving you.

YouTube is a great way to promote yourself and your business. Some people will even take your video and embed it onto their website - thereby giving you more exposure (assuming if you list your website link at the bottom of the video). This is a great way to make your video go viral.

YouTube can bring you a ton of traffic if you know how to use it correctly. Always keep learning how to make YouTube effective for you, and you will be good to go. It's the number 3 ranked site on the internet, and has a lot of traffic to share for you and your website.

Take these tips and use them to implement a YouTube marketing campaign that can work for you. The more you implement these tips, the more money you will make on a daily basis.

Good luck with marketing your business online with YouTube.